Burger King was sued Monday by a vegan customer who accused the giant fast-food chain of contaminating its meatless “Impossible” Whoppers by cooking them on the same grills as its all meat burgers.
In an intended class action, Phillip Williams stated he bought an Impossible Whopper, a plant-based alternative to Burger King’s regular Whopper, at an Atlanta drive-through, and wouldn’t have paid a premium price had he identified the cooking would leave it “coated in meat by-products.”
The case lodged in Miami federal courtroom seeks damages for all U.S. customers of the Impossible Whopper, and an order compelling Burger King to “plainly disclose” that Impossible Whoppers and other regular meat burgers are cooked on the same grills.
Burger King, a subsidiary of Toronto-based Restaurant Brands International, declined to comment, saying it doesn’t discuss pending litigation. Williams’ lawyer didn’t instantly reply to a request for comment on the disclaimer or the accessible cooking options.
Impossible Foods, which helped shape the Impossible Whopper, has mentioned it created the product for meat-eaters who need to eat less animal protein, not for vegans or vegetarians.
“For people who are vegan, there’s a microwave prep process that they’re welcome to ask for in any store,” Dana Worth, Impossible Foods’ chief of sales, stated in a recent interview.
Restaurant Brands owns the Canadian coffee and restaurant chain Tim Hortons and is managed by Brazilian private equity agency 3G Capital.