Peloton – best known for at-home fitness gear and accompanying streaming fitness services, revealed Tuesday growing sales, however, widening losses forward of its IPO, in documents filed with regulators.
Within the fiscal year ended June 30, 2019, Peloton reported gross sales grew 110% to $915 million from $435 million in fiscal 2018. Meanwhile, its 2019 net loss inflated to $245.7 million, from a net loss of $47.9 million in the prior year.
The fitness firm expects to lift $500 million in its providing. It stated in the registration documents it plans to develop. Further, it’s international footing, which it cautioned will carry with it new costs.
Previous estimates have fastened Peloton’s valuation at roughly $8 billion. The corporate disclosed it’ll sell Class B stock that grants 20 votes per share.
Peloton, which was based in 2012, previously announced it had filed the paperwork confidentially. It was the first firm to make cycles and treadmills outfitted with screens for users to hitch and recorded health courses from their houses, resort rooms or offices. Its objective, according to the registration paperwork, is to make the at-home fitness experience “as bodily rewarding and addictive as attending a reside, in-studio class.”
Its connected health subscriber base — or customers with a paid subscription or one which has been halted for up to three months — rose to 511,202 in 2019 from 245,667 a year ago. The corporate boasts 1.4 million members, which it defines as an individual with a Peloton account.
Peloton offered its first cycle in 2014. It has since expanded past its $2,000 bicycles into and treadmills that sell for $3,995. Subscriptions to entry courses cost $39 per month.